Case studies
My most interesting projects
Three full case studies with hard numbers. Including one where the main goal was not achieved. That happens too, and I write about it.
1.1M views in 60 days, 0 zł spent on organic reach
Build a social media presence that resonates with people and drives traffic, even though the content is sales-driven.
Full case → BWS Event SupportFrom a seedling to a machine: 3 years as fractional CMO
Position BWS as a great company providing great people, and a great place to work. Marketing attracts employees and clients at the same time.
Full case → Aperto106 leads on a 1,891.63 zł budget
Generate leads with a campaign of videos, a photo session and email automation.
Full case →Earlier experience
Case study: the BWS training platform I built and sold
Over 50 course accesses sold
Keyspace StoreKeyspace case study: when great content does not deliver sales
6 polished videos capturing the brand vibe
University of Agriculture in KrakówBizTok: entrepreneurship TikTok at the University of Agriculture
233 videos, 141,000 views
H-SKIH-SKI: reels for a ski school
Regular reels on the school's Instagram
Ulisses SoftwareUlisses: fractional CMO for a software vendor
New landing pages for products (Quinno, Comotel)
Tarraya PRTarraya PR: performance and social media for agency clients
Social media management for agency clients
Kraków Startup CityKraków Startup City: marketing and PR for the foundation
TikTok from zero to 5,000 followers
Team ClubTeam Club: videos for a ski school
A brand film from a trip (Pinzolo)
Business TailorsBusiness Tailors: video production for universities
Video for UEK, the Kraków University of Technology and the Tarnów Academy
KrakerKraker: a video pitch deck for investors
Pitch deck recorded with a teleprompter and studio lighting
4-Bike4-Bike: content and brand building for a bike company
Sales and how-to videos that still run in ads today
Sterling AngelsSterling Angels: a LinkedIn Ads campaign for an event
A LinkedIn Ads campaign precisely targeted at investors
WUF11 (UN World Urban Forum)WUF11: social media and ads for a global UN event
Paid ads on Facebook, LinkedIn and Twitter
Cleaners.Cloud (my own project)Cleaners.Cloud: a lesson from my own business
Heavy traffic from social and ads, low conversion
Event Makers (a high school project)Event Makers: how it all started
Started in marketing in 2014