Case studies
Numbers instead of promises
Three full case studies with hard numbers. Including one where the main goal was not achieved. That happens too, and I write about it.
Grass
1.1M views in 60 days, 0 zł spent on organic reach
Build a social media presence that resonates with people and drives traffic, even though the content is sales-driven.
Full case → BWS Event SupportFrom a seedling to a machine: 3 years as fractional CMO
Position BWS as a great company providing great people, and a great place to work. Marketing attracts employees and clients at the same time.
Full case → Keyspace StoreWhen great content does not deliver sales
Increase keyboard sales through video advertising. The main goal was sales, not content itself.
Full case → Archive
Earlier experience
Aperto
Lead campaign for an accounting firm
Reach of 33 591 people on a 1 891.63 zł budget
Ulisses
Fractional CMO for a B2B software vendor
New landing pages per product, product and brand videos
Kraków Miastem Startupów
Marketing and PR for a startup foundation
TikTok from zero to 5 000 followers
University of Agriculture in Krakow
BizTok: TikTok of entrepreneurship
233 videos, 141 000 views
4-Bike
Content and brand building for a bike brand
Videos still working in ads today
Cleaners.Cloud
A lesson from my own startup
Big traffic, low conversion, priceless lesson