BizTok: entrepreneurship TikTok at the University of Agriculture

March 2024 to March 2025. I was the content strategist, trainer and mentor on the Entrepreneurship TikTok project (BizTok) at the University of Agriculture in Kraków.

What I did

I ran TikTok workshops for secondary school pupils and university staff. I mentored creators, ran weekly sessions on editing and strategy, managed the profile and the publishing plan. The student team made the content, I gave direction and sharpened the craft.

Results

• 233 videos, 141,000 views.
• 3,500 likes, 386 comments, 457 shares.
• 25 tutorials and 5 challenges that taught people how to create content and think about entrepreneurship on social media.
• Profile run by the students: tiktok.com/@bizz_tok.

Quotes from Katarzyna Trochanowska and Tomasz Stachura are in the testimonials section on the home page.