Case studies / University of Agriculture in Kraków
BizTok: entrepreneurship TikTok at the University of Agriculture
- 233 videos, 141,000 views
- 3,500 likes, 386 comments, 457 shares
- 25 tutorials, 5 challenges
The University of Agriculture in Kraków wanted to teach school and university students how to make content about entrepreneurship. For a year (March 2024 to March 2025) I was the strategist, trainer and mentor of the TikTok Entrepreneurship project.
I ran workshops for schools and university staff, trained the team in editing and strategy every week and set the publishing plan. Students shot the videos, I sharpened their craft.
The result: 233 videos, 141,000 views, 457 shares, 25 tutorials and 5 challenges. The profile is still alive: tiktok.com/@bizz_tok.
Graphics