About
Przemek Dąbrowski
In marketing since 2014. Along the way: my own startup that folded, a startup foundation, a master's from Kraków University of Economics and a few dozen companies. Today I do marketing for hard industries, because that is where I feel best.
How it happened
- 2014
Event Makers
High school in Dębica. I knew nobody, so I organised a party through Facebook. It worked. For 3 years I ran events powered by social media and earned my first money. Turned out pulling people in hooked me more than the events themselves.
- 2021
Cleaners.Cloud and going solo
My first own business, an "Uber for cleaning", plus my sole proprietorship. Big traffic, low conversion. A lifetime lesson: the best marketing will not sell a weak product. This is where I understood product marketing.
- 2022
Kraków City of Startups
Marketing and PR for the foundation, team lead, video producer. TikTok from zero to 5,000 followers, the "Startup in 60 seconds" series, newsletter, Meta Ads. Here I learned to lead people and an ecosystem, not just accounts.
- 2023
BWS and the Fractional CMO model
I joined BWS Event Support as fractional CMO and effectively defined my way of working: strategy, production and sales in one person, without the headcount.
- 2024
BizTok / University of Agriculture
Strategist, trainer and mentor on the TikTok of Entrepreneurship project. 233 videos, 141,000 views. I taught pupils and faculty how to make content that does the job.
- today
dabrowskimedia
Fractional CMO for trade, industrial, manufacturing and automotive companies. Strategy, campaigns, video and storytelling in one person. AI-native.
Why hard industries
Trade, industry, manufacturing, automotive. I feel at home in these industries from day one. As a kid I loved watching How It's Made, and that curiosity stuck with me. I'd rather spend a shoot day on a factory floor than in a studio with a ring light. I want to show off interesting businesses.
Beyond marketing
Travel, cycling, skiing, motorbikes, building a car for track days at the Nürburgring and other circuits. If it is outdoors and there is a combustion engine involved, that is instantly my idea of rest.
Languages: Polish (native) · English C1 · basic Russian
I create content, not just brief it
Before I started running marketing for others, I became a creator myself. Camera, editing, scripts and reels are my natural language. Here are a few things I make my own way.