106 leads on a 1,891.63 zł budget

Aperto is an accounting firm from Zabierzów. It didn’t want likes. It wanted contacts its sales team could call.

Accounting excites nobody, but KSeF (Poland’s new e-invoicing system) was making everyone nervous. I turned that uncertainty into a reason to leave an email.

What went live

1. A brand photo session and 7 videos, including content on KSeF and the regulation changes.
2. A MailerLite funnel of six emails leading to a conversation.
3. A Meta Ads campaign driving sign-ups.

Result

106 contacts on a budget of PLN 1,891.63, about PLN 18 per contact. Along the way, a reach of 33,591 people and about 65,000 video views.