106 leads on a 1,891.63 zł budget

A one-off lead campaign for an accounting and advisory firm near Kraków. Not a brand project for reach, but a campaign with a measurable goal: contacts for the sales team.

Diagnosis

Aperto didn’t need likes, it needed concrete contacts for sales. The problem: accounting and tax are topics most people scroll past. On top of that we hit a moment of regulatory change (KSeF, Poland’s e-invoicing system) that made business owners uneasy. That was the opening: turn unclear legal changes into a reason to leave a contact.

Plan

Five steps, not „comprehensive marketing”:

1. A lead generation strategy with one goal: contacts for sales.
2. 7 videos and a photo session.
3. Educational, sales-driven content around KSeF and the regulatory changes.
4. A funnel and a 6-email automation in MailerLite.
5. A Meta Ads campaign and lead handling for the sales team.

Result

• Reach of 33,591 people.
• Around 65,000 video views.
• 106 newsletter contacts.
• Ad budget: 1,891.63 zł, about 18 zł per contact.

A campaign with a clear diagnosis, a countable plan and a result you could check in a spreadsheet. Exactly how a good marketing offer should look.