When great content does not deliver sales

This case has no happy ending. I keep it in the portfolio because it shows how I treat tests and the client’s money.

Keyspace sells mechanical keyboards. They wanted atmospheric films for campaigns, so we agreed the scripts, they sent the keyboards and I made 6 polished films, from shooting to the final edit.

The films looked great. They didn’t bring sales from ads. A teaser on my private profile did bring a few orders though (one of them from my wife).

What the click analysis taught me

• This audience buys from simple sales content: what it is, what it costs, why it’s worth it.
• At this stage quantity beats quality. Lots of cheap tests instead of a few beautiful films.
• Short, under 15 seconds, with a hook in the first second. Ugly ads next to ASMR and beauty shots.
• Aesthetics belong on the website and in the box. The ad has to sell first.

Films from the campaign: tiktok.com/@keyspacestore.