Blog
My thoughts on marketing
Data-driven marketing in practice
Data-driven marketing without a 50,000 zł dashboard. Which data a B2B company should collect, how to make decisions with it and when data lies.
2026-10-15Agency vs freelancer vs fractional CMO: which one fits?
Three ways to cover marketing without a full-time hire: agency, freelancer and fractional CMO. How they differ and when to pick which.
2026-10-01How to measure marketing results: KPIs that matter
Which metrics show marketing results and which are just nice numbers for a slide. Five KPIs for a B2B company and a starting plan if you measure nothing today.
2026-09-22No such system existed, so I built one
I was managing content approval for several clients through PDFs and WhatsApp. I could not find a tool that made it easy, so I built Akcept.
2026-09-01How much does a corporate video cost
What a corporate video costs: short reels, a package of films from one shoot day and longer productions. What pushes the price up and how a quote works.
2026-09-01LinkedIn video for B2B companies
What kind of video works on LinkedIn for B2B companies, how long it should run and who should be in it. With numbers and examples.
2026-08-01Marketing when your B2B sales cycle takes months
A B2B sale can take half a year. What marketing should do so a lead does not go cold before the board decides.
2026-08-01Employer branding for manufacturing companies
A manufacturer with full order books and no one to hire. How employer branding and shop-floor video help hire operators, welders and engineers.
2026-07-02How much does a fractional CMO cost?
Real price ranges for a full-time marketing director, an agency and a fractional CMO in Poland, and what each one actually buys you.
2026-07-02B2B lead generation for industrial companies: what actually works
How manufacturing and industrial companies get enquiries: the channels that work, how long it takes and why one campaign is never enough.
2026-07-02Zero barrier to entry with AI: customers are the hard part
With AI anyone can ship an app or a SaaS. The hard part has moved: getting paying customers to your product. That is marketing, not code.
2026-06-25Fractional CMO vs full-time CMO
When a fractional CMO pays off and when a full-time CMO is the better hire. Cost, availability and risk, in plain terms.
2026-06-25When to hire a fractional CMO
How to tell it is the right moment for a fractional CMO, when a full-time hire or an agency fits better, and how to start.
2026-06-25Marketing for a manufacturing company: where to start
A practical plan for the first steps in marketing a manufacturing company: diagnosis, content, channels and what not to do at the start.
2026-06-19What I do as a Fractional CMO
What a fractional CMO actually does: how I work, which companies I work with, where I came from and what real engagements look like.
2026-06-19Fractional CMO or an ad agency?
When to hire one person who owns the whole thing, and when to hire an agency. Honestly, with the downsides of both.
2025-02-14How to write TikTok scripts
A TikTok lasts a dozen, maybe a few dozen seconds, and within those first seconds the viewer decides whether to keep watching. Here is how to script for it.
2025-01-28I dropped social media management from my offer. Here is why
Why I removed "just running social media" from my services, and what I do instead.
2024-08-08How I became a freelancer
Going into marketing freelancing was the natural next step for me.
2024-08-08High school parties powered by social media
Event Makers was the high school "business" where I took my first steps in marketing.