Blog
My thoughts on marketing
How much does a corporate video cost
A short ad reel and a brand film for an event stage run on completely different budgets. What a corporate video actually costs, what pushes the price up, and how a quote gets built.
2026-09-01LinkedIn video for B2B companies
LinkedIn now favours video over text and static images. What kind of video actually works for B2B companies on LinkedIn, how long it should run, and why slides alone no longer cut it.
2026-08-01Marketing when your B2B sales cycle takes months
A B2B sales cycle can run six months or longer. What marketing should actually do so a lead does not go cold before the board decides, and the numbers behind that long buying process.
2026-08-01Employer branding for manufacturing companies
Manufacturing companies rarely struggle to find customers. They struggle to find people. How employer branding, including shop-floor video, actually helps hire operators, welders and engineers.
2026-07-02How much does a fractional CMO cost?
Real price ranges for a full-time marketing director, an agency and a fractional CMO, and what actually drives the cost.
2026-07-02B2B lead generation for industrial companies: what actually works
What effective B2B lead generation looks like for manufacturing and industrial companies: the channels that work, cycle length and how much contact it takes.
2026-07-02Zero barrier to entry with AI: customers are the hard part
With AI anyone can ship an app or a SaaS. The hard part has moved: getting paying customers to your product. That is marketing, not code.
2026-06-25Fractional CMO vs full-time CMO
When a fractional CMO pays off and when a full-time CMO is the better hire. Cost, availability and risk, in plain terms.
2026-06-25When to hire a fractional CMO
How to tell it is the right moment for a fractional CMO, when a full-time hire or an agency fits better, and how to start.
2026-06-25Marketing for a manufacturing company: where to start
A practical plan for the first steps in marketing a manufacturing company: diagnosis, content, channels and what not to do at the start.
2026-06-19What I do as a Fractional CMO
What a fractional CMO actually does: how I work, which companies I work with, where I came from and what real engagements look like.
2026-06-19Fractional CMO or an ad agency?
When to hire one person who owns the whole thing, and when to hire an agency. Honestly, with the downsides of both.
2025-02-14How to write TikTok scripts
A TikTok lasts a dozen, maybe a few dozen seconds, and within those first seconds the viewer decides whether to keep watching. Here is how to script for it.
2025-01-28I dropped social media management from my offer. Here is why
Why I removed "just running social media" from my services, and what I do instead.
2024-08-08How I became a freelancer
Going into marketing freelancing was the natural next step for me.
2024-08-08High school parties powered by social media
Event Makers was the high school "business" where I took my first steps in marketing.