Blog
My thoughts on marketing
How much does a fractional CMO cost?
Real price ranges for a full-time marketing director, an agency and a fractional CMO, and what actually drives the cost.
2026-07-02B2B lead generation for industrial companies: what actually works
What effective B2B lead generation looks like for manufacturing and industrial companies: the channels that work, cycle length and how much contact it takes.
2026-07-02Zero barrier to entry with AI: customers are the hard part
With AI anyone can ship an app or a SaaS. The hard part has moved: getting paying customers to your product. That is marketing, not code.
2026-06-25Fractional CMO vs full-time CMO
When a fractional CMO pays off and when a full-time CMO is the better hire. Cost, availability and risk, in plain terms.
2026-06-25When to hire a fractional CMO
How to tell it is the right moment for a fractional CMO, when a full-time hire or an agency fits better, and how to start.
2026-06-25Marketing for a manufacturing company: where to start
A practical plan for the first steps in marketing a manufacturing company: diagnosis, content, channels and what not to do at the start.
2026-06-19What I do as a Fractional CMO
What a fractional CMO actually does: how I work, which companies I work with, where I came from and what real engagements look like.
2026-06-19Fractional CMO or an ad agency?
When to hire one person who owns the whole thing, and when to hire an agency. Honestly, with the downsides of both.
2025-02-14How to write TikTok scripts
A TikTok lasts a dozen, maybe a few dozen seconds, and within those first seconds the viewer decides whether to keep watching. Here is how to script for it.
2025-01-28I dropped social media management from my offer. Here is why
Why I removed "just running social media" from my services, and what I do instead.
2024-08-08How I became a freelancer
Going into marketing freelancing was the natural next step for me.
2024-08-08High school parties powered by social media
Event Makers was the high school "business" where I took my first steps in marketing.