Case studies / Cleaners.Cloud (my own project)

Cleaners.Cloud: a lesson from my own business

cleaning services (marketplace)

  • Heavy traffic from social and ads, low conversion
  • The lesson: the best marketing will not sell a weak product

My first own business: an app for booking cleaning, an Uber for cleaning. My partner did the IT, I did everything else. Brand book, profiles on five platforms, ads, content.

Traffic was high. Orders were few. The problem sat in the product: the market didn’t want it in that form.

The most expensive lesson I’ve had: marketing won’t sell a weak product. That’s why with every client I start with questions about the product, and posts come later.

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