Case studies / Cleaners.Cloud (my own project)
Cleaners.Cloud: a lesson from my own business
- Heavy traffic from social and ads, low conversion
- The lesson: the best marketing will not sell a weak product
My first own business: an app for booking cleaning, an Uber for cleaning. My partner did the IT, I did everything else. Brand book, profiles on five platforms, ads, content.
Traffic was high. Orders were few. The problem sat in the product: the market didn’t want it in that form.
The most expensive lesson I’ve had: marketing won’t sell a weak product. That’s why with every client I start with questions about the product, and posts come later.
Want a result like this?