Cleaners.Cloud: a lesson from my own business

My first business of my own. An app for ordering cleaning, the “Uber for cleaning”. I was a co-founder and ran marketing from A to Z. My partner handled IT, I handled the rest.

What I did

A brand book, profiles on Facebook, Instagram, TikTok, YouTube and LinkedIn, ad campaigns, all the content and the brand communication.

What I learned

Traffic from social and ads was high. Conversion was not. The reason was not the marketing, it was a product that did not fit the market. That was my most expensive and most important lesson: even the best marketing will not sell a weak product. So today I start with strategy and questions about the product, not with “let’s post something”.