Content produced on an ongoing basis, every month.
02 / BWS Event Support
From a seedling to a machine: 3 years as fractional CMO
Goal
Position BWS as a great company providing great people, and a great place to work. Marketing attracts employees and clients at the same time.
Results
TikTok from zero to 4 252 followers and 50 000+ likes, organically
Newsletter with ~60% open rate
500+ people recruited yearly with a steady flow of candidates
„Przemek has been supporting BWS in marketing and communication for several years. He understood our industry and company very quickly and integrated perfectly. We have consistent communication, we reach new people and we build engagement within the team. I recommend him."
The ad sells first. Take care of aesthetics on the site.
06
How I work
01
Discovery
Small talk, we get to know each other, you tell me about the business and what hurts. I ask follow-up questions and send an audit checklist.
02
Audit
I look at the company online, check how customers see it, learn the industry, review competitors and the product's prospects.
03
Strategy
Delivered as a simple document we discuss together. More importantly, I then put it into practice.
04
Execution
Cadence depends on workload and rollout pace. Reporting at least monthly, contact during working hours. Channels: email, phone, WhatsApp.
05
First 90 days
Crucial for the whole engagement. We check it works for both sides, not just the client.
07
What clients say
Bartłomiej Stańko, CEO, BWS Event Support
„Przemek has been supporting BWS in marketing and communication for several years. He handles not only social media and recruitment campaigns but also works heavily on employer branding. He understood our industry and company very quickly and integrated perfectly. We have consistent communication, we reach new people and we build engagement within the team. I recommend him."
Wojciech Klonowski, Strategy Director, BWS Event Support
„Even though Przemek is an external marketing director, he integrated with us so well that he feels like our own in-house director. I value his independence and proactivity. He came up with the initiative to build an AI-based chat that answers repetitive questions, which saved us many hours. I recommend him."
Katarzyna Trochanowska, Head of the e-Learning Centre, URK
„Przemek brought a fresh perspective and huge energy to the project. Thanks to his workshops, pupils and students learned to create TikTok content and understood how to use social media in education and entrepreneurship."
Tomasz Stachura, Director of AIP URK
„Working with Przemek is pure pleasure. His professionalism, creativity and commitment made the TikTok of Entrepreneurship project a success. He motivated young people and showed that learning can be exciting."
08
AI in the process
AI-NATIVE
I'm an AI-native marketer. I use AI every day and deploy it for clients where it genuinely saves time. But everything goes through my head, so you get substance, not AI slop.
Day to day
AI in my work
Claude Code, Gemini in Antigravity, flow-type tools, and when something's missing I build my own. Faster research, scripts and prototyping.
For clients
AI deployments
An AI chat for BWS that answers repetitive questions and saved the team many hours. I automate whatever repeats.
Guarantee
Zero AI slop
AI speeds things up, it doesn't replace me. I sign off on every piece with my own name, so quality is guaranteed.
09
Products
Things I build alongside ongoing work. Some you can buy now, some are just starting.
