Case studies / Grass
1.1M views in 60 days, 0 zł spent on organic reach
- 1.1M TikTok views in 60 days
- 2M+ views across all platforms
- 98.6% of traffic from the For You feed
- 1000+ followers in a month
For over 30 years Grass has imported mowers, tillers and chainsaws and sold them through dealers. When they came to me they had nothing on social media: no videos, nobody doing marketing.
I suggested talking straight to the end customer. They should walk into a dealer and say “I want the mower from that video” instead of asking about anything.
How we do it
Every month 8 graphics and 4 sales videos, all shot in one production day. Topics come from the questions customers ask dealers: how Honda differs from Kawasaki, what a cardan shaft is for, which mower handles a slope. The videos are pure sales, and they still go viral regularly.
Numbers
1.1M TikTok views in 60 days, 98.6% from For You. Over 2M views across all platforms. As of 12.06.2026 the profile has 2,127 followers and over 21,000 likes, on an ad budget of about PLN 1,500 (CPM PLN 1.70).
Instagram and LinkedIn don’t perform like TikTok. I’m still working on it.
Check it yourself: tiktok.com/@grass_w_ogrodzie.
Graphics