Case studies / Ulisses Software
Ulisses: fractional CMO for a software vendor
- New landing pages for products (Quinno, Comotel)
- Brand, sales and product videos plus a brand film
- A complex B2B product turned into clear communication
The first client who found me by searching “fractional CMO”. Ulisses makes software for rental, service and CRM (the Quinno and Comotel platforms) with deployments in hundreds of companies. Great product, but from the descriptions you couldn’t tell what it did or who it was for.
I rewrote the messaging around benefits, built new product landing pages (one of them before and after in the gallery above) and shot films: brand, sales, product and one branding film.
What didn’t work
A Google Ads test on cold traffic produced nothing. B2B software with a long decision cycle sells poorly to someone hearing about it for the first time. That budget works better in remarketing and educational content.
Graphics
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