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Fractional CMO
A fractional CMO is a whole marketing department in one person: strategy, campaigns, video, photos and storytelling, without a full-time hire and without an agency. At dabrowskimedia I run marketing this way for medium and large trade, industrial, manufacturing and automotive companies across Poland and Europe, remotely and in English, from 8,000 zł net per month. I scale sales, build a distinctive brand and reach the right customers.
Book a callWhat I do, what I do not
I do
It depends on your needs. I can work purely as a consultant (planning, discussing, building processes) or produce everything I plan, in house or via subcontractors. This is agreed clearly at the start.
I run long-term projects, build brands and scale them.
I do not
E-commerce, personal brands, performance marketing detached from strategy.
Every good offer has three things
This is how I build every strategy and every offer for a client. Without it, marketing is guesswork and the budget disappears without a trace.
Diagnosis of the problem
First I show that I truly understand your business. An audit of the company, competitors and communication, talks with the sales team. Diagnosis before I propose anything.
A concrete plan
Not „comprehensive marketing", but concrete steps we will take. You know what I do, when and why. A plan you can tick off, not an open-ended promise.
Predictable results
I say plainly what to expect and when. Goals tied to sales, not to likes. Every month you see whether the plan delivers.
A company's marketing in one person
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Marketing strategy and reporting
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Social media: strategy, content, management
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Video and photo production
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Paid campaigns: Meta, TikTok, Google, LinkedIn
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Email marketing and newsletters
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SEO and website
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Employer branding and online recruitment
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Training platforms
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Events and trade shows
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AI in the process
Depending on your needs I do it myself or with a network of trusted contractors. You get one person thinking about the whole, instead of juggling five contacts.
Marketing for your industry
Ongoing work and one-off projects
Ongoing engagement
I usually work on contracts from 3 months up to a few years, on a monthly retainer. I take marketing on and run it for the long haul, until results show.
One-off projects
I also run short, one-off jobs and campaigns. Example: a lead generation campaign quoted at 12,000 zł, with a full landing page, a 6-step email automation and a complete set of content.
From month one to month six
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Month 1
An analysis of the company and its marketing plus a concrete plan for the coming months.
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Month 3
First campaigns and content in the field. I optimise what actually delivers.
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Month 6
Measurable results: in social media, in website traffic, in sales.
In-house team versus fractional
Option A: Fractional CMO
One steady B2B invoice instead of five salaries.
You keep tens of thousands in your pocket every month, and the work still gets done at the highest level.
Book a callOption B: an in-house marketing team
| Marketing Director | ~18 000 zł |
| Graphic Designer | ~8 000 zł |
| Social Media Manager | ~7 000 zł |
| Performance Specialist (Ads) | ~9 000 zł |
| Video Operator / Editor | ~8 000 zł |
| Equipment, licences, software | ~3 000 zł |
| Total (estimated employer cost / month) | ~53 000 zł |
Plus management time, recruitment and turnover risk.
How it works
- What is the contract term?
- Indefinite, with no notice period on either side. If it works for both sides, we keep going. If it does not, we part ways.
- How many clients do you serve at once?
- A maximum of 3 on a monthly retainer. I want to guarantee a high standard and availability. For one-off campaigns and video productions I am available as the calendar allows.
- Who makes the decisions?
- I advise and recommend. The final decision belongs to the business owner.
- How do you work with subcontractors?
- When needed, I work with subcontractors to deliver the best result. But you always talk to me: one contact, one thread, no rotating faces and no emails from people you have never met.
- What do you need from me?
- Involvement in decisions and strategy meetings. I support entrepreneurs, I do not replace them. Whatever can be done without your input, I do, but sign-off is sometimes required, especially early on.
- How much does a fractional CMO cost?
- Ongoing work at dabrowskimedia starts from 8,000 zł net per month, plus a budget for operational work: content production and campaigns. The exact figure depends on scope and pace, and we set the quote after a first, free call. Full ranges are on the pricing page.
- Fractional CMO or a marketing agency?
- An agency delivers the services you order, I take responsibility for the whole of marketing and its results. One person who knows your business, instead of an account manager and rotating specialists. If you only need a campaign or graphics, an agency will do. If you need someone to run marketing like a director, that is what I do.
- Do you work with companies outside Poland?
- Yes. I work remotely with clients across Europe, in English (C1), from an EU timezone. On-site work happens in Kraków and southern Poland. Contracts and invoicing are EU-standard.
On data, not on gut
Diagnosis
Competitor audit, communication analysis, talks with the sales team.
Strategy
Quarterly and yearly goals, tied to the company's goals, not to likes.
Testing
A/B tests, different formats, I check what actually delivers.
Reporting
Monthly dashboards, quarterly reviews, yearly audits.
Good product, weak story
Industrial, manufacturing and construction companies have complex decision-making, long sales cycles and technical products. They usually have a great product, they just cannot tell its story. That is exactly my job.
Fractional CMO or an agency
Fractional CMO
- One person who thinks about the whole and owns the result.
- Gets into your product and industry, speaks your language.
- Strategy tied to company goals, not to likes.
- One contact, one invoice, decisions on the spot.
Ad agency
- A team, but staff turnover and one account among many.
- Often a template, because there is no time to learn the industry.
- Measured by campaigns, not by marketing as a whole.
- Several contacts, a longer path to a decision.
The full comparison, with the downsides of both, is on the blog: fractional CMO vs marketing agency.
What it costs
Fractional CMO (retainer)
from 8 000 zł net / month
I come in as a strategist, plus a budget for operations (running social media with content production from A to Z). Minimum client marketing budget for an ongoing engagement: from 5 000 zł net/month.
One-off ad campaign
12 000 zł net
A full landing page and a 6-step email automation. Plus at least 6 videos, 10 photos and 6 ad graphics. And a strategy consultation and the idea for the whole campaign.
1h consultation
first one free, then 350 zł netto