Service / 01
Fractional CMO
I help medium and large trade, industrial, manufacturing and automotive companies do modern marketing: from strategy and campaigns to video, photos and storytelling. I scale sales, build a distinctive brand and reach the right customers.
Book a callWhat I do, what I do not
I do
It depends on the package. I can work purely as a consultant (planning, discussing, building processes) or produce everything I plan, in house or via subcontractors. This is agreed clearly at the start.
I run long-term projects, build brands and scale them.
I do not
E-commerce, personal brands, performance marketing detached from strategy.
Standard and one-off campaigns
The standard is a long-term engagement on a monthly retainer. I am also available for one-off campaigns. Example: for Aperto I ran a lead generation push: 7 videos, photos, website fixes, MailerLite automation and lead handling for the sales team.
Month 1 versus month 6
Month 1
You get an analysis of the company and its marketing plus a plan for the coming months.
Month 6
Measurable results show: in social media, in website traffic, in sales.
In-house team versus fractional
Option A: an in-house marketing team
| Marketing Director | ~18 000 zł |
| Graphic Designer | ~8 000 zł |
| Social Media Manager | ~7 000 zł |
| Performance Specialist (Ads) | ~9 000 zł |
| Video Operator / Editor | ~8 000 zł |
| Equipment, licences, software | ~3 000 zł |
| Total (estimated employer cost / month) | ~53 000 zł |
Plus management time, recruitment and turnover risk.
Option B: Fractional CMO
One steady B2B invoice instead of five salaries. You keep tens of thousands in your pocket every month and the work still gets done at the highest level.
Book a callHow it works
- What is the contract term?
- Indefinite, with no notice period on either side. If it works for both sides, we keep going. If it does not, we part ways.
- How many clients do you serve at once?
- A maximum of 3 on a monthly retainer. I want to guarantee a high standard and availability. For one-off campaigns and video productions I am available as the calendar allows.
- Who makes the decisions?
- I advise and recommend. The final decision belongs to the business owner.
- How do you work with subcontractors?
- When needed, I work with subcontractors to deliver the best result. The client has one point of contact, me.
- What do you need from me?
- Involvement in decisions and strategy meetings. I support entrepreneurs, I do not replace them. Whatever can be done without your input, I do, but sign-off is sometimes required, especially early on.
What it costs
Fractional CMO (retainer)
from 8 000 zł net / month
I come in as a strategist, plus a budget for operations (running social media with content production from A to Z). Minimum client marketing budget for an ongoing engagement: from 5 000 zł net/month.
One-off ad campaign
12 000 zł net
Minimum 6 videos, 10 photos, 6 ad graphics, landing page consultations.
1h consultation
first one free, then 350 zł netto