From a seedling to a machine: 3 years as fractional CMO

BWS supplies technical crews for events, over 100 people at once, in Poland and across Europe. I’ve been their fractional CMO since February 2023. At the start they had a few graphics and an unfinished website. No videos at all.

BWS marketing has to do two things at once: convince clients this is the best crew on the market, and convince skilled people it’s worth working there.

What I built

• TikTok from zero, fully organic: 4,252 followers and over 50,000 likes.
• Recruitment that brings over 500 people into work every year (Meta, TikTok and YouTube Ads) plus a campaign that woke up the dormant crew base.
• A client newsletter in three languages with about 60% open rate (separate case).
• A training platform that sold over 50 licences (separate case).
• An AI chat that answers the crew’s repetitive questions and saves the team hours.
• On top of that photo sessions, merch, trade fairs, and offers and offer videos with the sales team.

Attribution is the hardest part. Event sales take months and don’t fit a simple spreadsheet. Clients, though, tell the sales team themselves that BWS marketing impresses them.

Even though Przemek is an external marketing director, he integrated with us so well that he feels like our own in-house director. I value his independence and proactivity. He came up with the initiative to build an AI-based chat that answers repetitive questions, which saved us many hours. I recommend him.

Wojciech Klonowski, Strategy Director, BWS Event Support

tiktok.com/@bwseventsupport · instagram.com/bws_eventsupport

„Przemek has been supporting BWS in marketing and communication for several years. He understood our industry and company very quickly and integrated perfectly. We have consistent communication, we reach new people and we build engagement within the team. I recommend him."