Industry / B2B trade
Marketing for trade and distribution companies
You sell wholesale or distribute, margins are thin, and the client compares offers in five minutes. As a fractional CMO I take it on: positioning, content and campaigns that attract better clients, not discount hunters.
Book a callWhy marketing in trade is different
In trade and distribution everyone carries a similar product, so price, availability and trust decide the choice. It is easy to fall into a discount war. Marketing should give the client a reason to choose you over the cheaper offer next door, and attract the ones who stay longer.
Sound familiar?
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The client sees only price, because nothing else sets you apart.
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A discount war eats the margin, and there is no loyalty.
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Sales rest on the reps' relationships, and the brand does not help.
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The offer and the message drift apart across channels.
Diagnosis, plan, result
Diagnosis
An audit of the company, the competition and what really sets you apart. Conversations with the reps who know the client.
Plan
Concrete steps: how we position the brand, which content and campaigns we run. You know what I do and why.
Result
Better clients and fewer conversations only about price. Every month you can see whether the plan works.
Your marketing in one person
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Brand positioning that goes beyond price
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Content and an offer organised for B2B sales
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Campaigns that win better, longer-lasting clients
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Email marketing and communication with the client base
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Sales materials that support the reps
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Consistent communication across every channel
A good product, a good story
I work with companies that have a hard product and B2B sales. You will find the full list of projects, with hard numbers, on the case studies page.
FAQ
We have good reps, why do we need marketing?
So the reps do not start from zero. Good marketing warms up the client, builds trust in the brand and provides materials that shorten the sales conversation. It supports sales, it does not replace them.
We only sell B2B, wholesale. Will this work?
Yes. I pick channels and content differently than in consumer sales, because a company makes the decision, not an impulse. I lean on LinkedIn, content, email and materials for the sales team.
What is the notice period?
None. The contract is open-ended, with no notice period on either side. If it works, we continue. If it does not, we part ways. Zero risk, no long-term lock-in.
Who can run marketing for a B2B trade company without an agency?
A fractional CMO, which is what I do at dabrowskimedia: one person runs the whole of a trade company's marketing, from strategy to campaigns and content for B2B buyers. Engagements start at 8,000 zł net per month, with no agency and no in-house department to build.