Industry / Automotive
Marketing for automotive companies
Automotive lives on image, emotion and technical substance at once. As a fractional CMO I run the whole thing: product films, sales campaigns and communication that reaches the right clients, B2B and B2C.
Book a callWhy marketing in automotive is different
The client watches first and reads second. A good film, a clear message and pace matter, because the competition is one thumb-swipe away. You have to combine emotion with technical substance, so the product sells instead of just looking good.
Sound familiar?
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A great product and weak materials that do not sell it.
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Plenty of content, little strategy, so results are random.
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Social media run "because you have to", with no link to sales.
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No consistency: every channel says something different.
Diagnosis, plan, result
Diagnosis
An audit of the brand, the materials and the competition. I find where you lose attention and sales.
Plan
Concrete steps: which films, which campaigns and on which channels. You know what I do and why.
Result
Materials that actually sell, and a consistent brand. Every month you can see whether the plan delivers.
Your marketing in one person
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A marketing strategy tied to sales, B2B and B2C
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Product and sales films that show the product in action
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Social media with a plan, not by accident
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Meta, TikTok, Google and YouTube campaigns for a specific goal
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Creator collaborations and influencer marketing
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Consistent communication across every channel
A good product, a good story
Automotive lives on image, and a good film sells a product better than any spec sheet. You will find the full list of projects, with hard numbers, on the case studies page.
FAQ
Do you work with dealers and service shops, or only manufacturers?
Both. For a manufacturer it is about product films and reach campaigns, for a dealer or service shop it is local sales and enquiries. I match the strategy to the model.
Do we film the material ourselves, or do you?
I can film it myself, with my own gear, or guide your team. We agree on that at the start, depending on pace and budget.
What is the notice period?
None. The contract is open-ended, with no notice period on either side. If it works, we continue. If it does not, we part ways. Zero risk, no long-term lock-in.
Who can run marketing for an automotive company without an agency?
A fractional CMO, which is what I do at dabrowskimedia: one person runs the whole of an automotive company's marketing, from strategy to product videos. Engagements start at 8,000 zł net per month, with no agency and no in-house department to build.