H-SKI: reels for a ski school

Short forms for the H-SKI ski school. I combine an instructor’s eye with a camera: I film on the slope and edit reels that show the school and its trips without dressing them up.

Diagnosis

The school needed a steady stream of short content to build its Instagram presence, without a costly production every time.

Plan and execution

• Filming during lessons and trips.
• Editing reels for Instagram, in the rhythm of the season.

Result

Regular, light content that shows the atmosphere of the school and its trips. The reels land on the school’s profile as they go.